What’s in a Name: The story of ƎVIVE

The Story of ƎVIVE

The name ƎVIVE was born from the idea of energy optimized — a perfect union of motion, balance, and vitality.

At first glance, it catches the eye that this is something different — the first letter is reversed. But that flipped Ǝ is more than a design quirk; it represents a new current of thinking.

Ǝ as in Ǝlectric.

The reversed Ǝ firstly stands for Electric, the energy that powers the future. But it also symbolizes a shift from convention — turning the familiar E of the past into something bolder, re-imagined, and renewed. It’s a reminder that progress often begins by flipping old ideas on their head.

VIVE as in Life.

From the Latin vivere, meaning to live or be alive, VIVE speaks to more than just a state of being, but to vitality, and the thrill of experience. Together, ƎVIVE means to bring energy to life — a declaration of purpose that resonates through our every design decision.

A Perfect Palindrome.

ƎVIVE reads the same in both directions, reflecting the brand’s belief in symmetry, balance, and harmony.

Whether viewed from the front to back or from back to front, the name is constant — just as we believe performance and quality should be. The palindrome captures the essence of equilibrium: where form meets function, and beauty compliments innovation.

Energy in Motion.

We believe that every journey is an opportunity to enjoy energy that moves, cycles, and returns. That’s the spirit of modern electric mobility: efficient, sustainable, and as exhilarating as we give ourselves permission to make it.

In that way, ƎVIVE isn’t just a name.

It’s a design philosophy — an emblem of balances between power and poise, technology and artistry; bringing energy to life.